Judging from various data, Facebook is undoubtedly one of the most popular marketing platforms in 2024
Why Use Facebook for Marketing？
- Massive User Base
– Facebook has over 2.8 billion monthly active users, nearly three times that of WeChat.
– 70% of American adults use Facebook, making it a key platform for reaching a global audience. - High Engagement Levels
– Users spend 20% of their total internet time and 25% of mobile internet time on Facebook.
– Facebook influences 80% of passive buyers, compared to only 20% for active, intent-driven searches like those on Amazon or Google. - Rich User Data for Precision Targeting
– Facebook collects detailed user data, including real names, birthdays, education, work history, interests, and online activities.
– Advertisers can precisely target users based on location, age, interests, device type, marital status, and more.
– With an accuracy rate of 89% for ad targeting, Facebook outperforms many other platforms, whose accuracy averages around 38%. - Comprehensive Ecosystem of Products
– Includes Facebook, Instagram, Messenger, WhatsApp, and Audience Network, providing multiple channels for integrated marketing campaigns. - Global Influence
– Facebook is widely used even in regions with limited e-commerce platforms, such as Mongolia, where people rely on Facebook to discover new products. - Proven Results for Businesses
– 80 million businesses globally use Facebook for marketing.
– It’s a versatile platform, effective for industries ranging from e-commerce and apps to education, healthcare, and government campaigns.
