
Personal Accounts
- Early-stage marketing relied on adding friends and direct interactions to promote products.
- Now replaced by more advanced techniques like bulk account management and automation tools.
Business Pages (Public Pages)
- Used for brand building and content posting.
- Initially effective for organic traffic, but now mainly serves as a brand showcase due to declining organic reach.
Facebook Groups
- Functions like interest-based communities (similar to QQ groups).
- Marketers use groups to connect with targeted audiences and promote products, but must adhere to group rules to avoid penalties.
Facebook Ads
- A core method for precise targeting across demographics, interests, and behaviors.
- Versatile for industries like e-commerce, apps, education, and government campaigns.
Messenger Marketing
- Combines automated and manual chatbot interactions for lead generation and customer engagement.
- Functions like a micro-sales channel similar to WeChat marketing.
Live Streaming
- Enables real-time product demonstrations and customer engagement.
- Most successful with high-value items like jade and luxury products.
Influencer Collaborations (Instagram and Facebook)
- Leveraging influencers for brand promotion and product endorsement.
- Particularly effective on Instagram for visual storytelling and audience engagement.
Facebook Marketplace
- A local e-commerce platform for second-hand and new product sales.
- Self-sustaining traffic but requires eligible accounts (Marketplace is restricted in certain regions).